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THE BOSS SHOP

AUG

03

How To Create a Unique and Memorable Brand Identity in 2022, Part 1

Whether you are starting a business or rebranding one, brand identity is the best way to gain advantage over your competition.  We'll discuss ways to make your business stand out with a flawless branding strategy.

AUG

08

How To Create a Unique and Memorable Brand Identity in 2022, Part 2

Whether you are starting a business or rebranding one, brand identity is the best way to gain advantage over your competition.  We'll discuss ways to make your business stand out with a flawless branding strategy.

AUG

10

7 Secrets to Pitching Your Product To a Big Retailer

Have an item straight off the production line and now you are ready to get in stores? Now it's time to create a business plan to grab the attention of big retailers, so here are four pitch strategies that will the sweet spot.

AUG

15

Give Your Followers 3 Marketing Experiences That Create An Impact

A positive experience can result in lasting loyalty and many endorsements, but a poor experience, can almost terminate a brand relationship.  Needless to say, creating amazing customer marketing experiences, are imperative for the success of any brand. Here are 3 marketing experiences that will make any customer feel special.

AUG

17

How To Effectively Give A 2 Minute Elevator Pitch

A solid two-minute pitch can help you attract vendors and advertisers, recruit employees, and win over other advocates,....and, yes, maybe even investors. Follow these basic principles to frame your pitch and easily adapt it in the moment.

AUG

22

Give Your Followers 3 Marketing Experiences That Create An Impact

Have an item straight off the production line and now you are ready to get in stores and magazines? Now it's time to put a business plan to grab the attention of big retailers , so here are four pitch strategies that will the sweet spot.

  • Increasing your cash flow by boosting sales

  • finding passive income, promoting new products/services and securing funding for special projects

  • Discover ways to invest in more inventory, upgrade products, market new services and produce promotional events

  • Protecting your intellectual properties

  • Developing a management team

  • Protecting your intellectual properties

  • Developing a management team

 includes:

  • How to write a business plan

  • Creating a mission and core values

  • Brand identity vs Brand image

  • Building a stellar reputation

  • The 5 Cs of your business

  • Defining products/services, the benefits and how it solves a problem

  • Learning how to price your products/services to be competitive

  • Identifying your customers

  • How and where to position your business for impact

  • Protecting your intellectual properties

  • Developing a management team

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